What Beauty Retailers Can Learn from the Dynamic Retail Ecosystems of Asia: Applying the CORE Framework

What's Inside

We discuss the value of artificial intelligence (AI) to beauty retailers and its use cases, applying Coresight Research’s proprietary CORE framework for AI in retail. We also highlight a number of key insights from China, based on data from Coresight Research’s Beauty Consumer Survey, which was conducted in October 2019.

This report assesses the shopping preferences of Chinese beauty consumers and how brands could use AI throughout their supply chains to address market demand in the following key areas:

• Communication, using AI-driven personalization, social media and shopping festivals
• Price optimization and product promotion on e-commerce platforms
• Inventory rationalization to streamline the fulfillment process
• Experiential retail and the opportunities present in the beauty sector