Flash ReportUnder Armour Appoints New CEO Coresight Research October 23, 2019 Executive SummaryOn October 22, 2019, Under Armour announced Patrik Frisk will become the company’s next Chief Executive Officer (CEO), effective January 1, 2020. Kevin Plank, founder and current CEO of Under Armour, will become Executive Chairman and Brand Chief, focusing on the brand story. Patrik Frisk will report to Kevin Plank and join Under Armour’s board of directors. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Store of the Future: Unlocking Performance Through InnovationRolling Metric Picks Up After Last Week’s Dip: Weekly US Consumer Sentiment, Week 29, 2025—InfographicDecember 2025 US Retail Sales: Strong Conclusion to Holiday Season, with 4% GrowthUS CPG Sales Tracker: Beauty and Food Drive E-Commerce Growth; Discretionary Categories Rebound