Insight Report 11 minutes PremiumAdidas Investor Day 2017: Riding the Athleisure and E-Commerce Waves Coresight Research March 21, 2017 Executive Summary In March 2015, Adidas introduced a strategic business plan named “Creating the New,” which defines the company’s strategies and objectives through 2020. Following exceptional financial results in its fiscal 2016 year, the company updated its corporate strategy and introduced an acceleration plan that outlines more ambitious growth targets than those initially set in 2015. Adidas is a major player in an industry that is highly attractive due to its robust growth trends, which have been driven by the rise of athleisure, increasing global concerns regarding health and fitness and higher sports participation rates. The global sporting goods industry is forecast to grow at a mid-single-digit rate in 2017. The company will propel sales growth by driving brand desirability through product innovation, brand exits and turnarounds, as well as by focusing on strategic growth areas such as e-commerce, greater penetration of the North American market and womenswear. Adidas plans to improve gross margins by minimizing clearance activities, increasing the share of full-price sales and speeding up its sourcing. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Competing with E-Commerce Giants Through 2030: The Future of Malls—Part 3Retail Around the World: Coresight Research Observations, March 2023Weekly US and UK Store Openings and Closures Tracker 2023, Week 47: US Store Closures Jump by Three-QuartersTrailblazerDX 2023: Keynote Address—Salesforce Jumps on the Generative AI Bandwagon with Einstein GPT