Flash ReportHalloween 2019 Will be an $8.8 Billion Holiday in the US, Down Slightly from Last Year’s $9 Billion Coresight Research October 4, 2019 Executive SummaryAccording to new survey data from the National Retail Federation (NRF) and Prosper Insights & Analytics: US consumers plan to spend an average of $86.27 this Halloween – far less than other holidays such as Valentine’s Day’s $162 average and down slightly from last year’s Halloween record of $86.79 per person. Average spend has remained relatively flat over the past few years, although the long-term trend in total spend has been a slow but steady rise, from $3.3 billion in 2005 to $8.8 billion in 2019. Celebrants will look to social media this year more than ever before: 35% of those surveyed will look online for inspiration, the next highest is in-store at 28%. Some 67% of those who will shop this year plan to buy a costume. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Analyst Corner: Chinese Consumers Still Embrace International Brands—If Those Brands Deliver: Three Key Findings from a New Study, with John HarmonHigh Income Consumers’ Sentiment Improves; Government Shutdown Impacting Shoppers: US Consumer Survey InsightsPositive Sentiment Trend Comes to an End: Weekly US Consumer Sentiment, Week 21, 2025—InfographicAI Agents Power Cognitive Supply Chains: Insights from Blue Yonder ICON 2025 Conference
