Flash Report 3 minutesRegister for Free AccessFujitsu Launches a Blockchain-Based Reward System for Retail and Hospitality Coresight Research June 14, 2018 Executive Summary Japanese multinational firm Fujitsu announced the launch of Fujitsu Intelligent Society Solution Blockchain Asset Service, a cloud service, blockchain-based reward system for retail and hospitality operators. The service enables companies to connect their apps to a blockchain-based system that tracks shoppers’ collection of reward points and use of coupons and benefits, information that is used for consumer analytics and to encourage shoppers’ loyalty. Fujitsu has been active in the commercial development of blockchain applications during the past few years, including the opening of a Blockchain Innovation Center in Brussels in March 2018 and a trial of a person-to-person money transfer service using blockchain technology in collaboration with major Japanese banks in October 2017. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Holiday 2023: Festive Frenzy of Social Commerce—Seven Social Media Strategies To Drive EngagementInnovator Profile: Portless Streamlines Cross-Border Logistics with Direct Shipping SolutionsThree Data Points We’re Watching This WeekFive Things To Know About Generative AI in China