Question of the WeekWhen Do US Shoppers Prefer to Use Their Smartphones than Ask Store Associates? Coresight Research August 19, 2019 QUESTION OF THE WEEK: When Do US Shoppers Prefer to Use Their Smartphones than Ask Store Associates? Smartphones have the advantage over store associates when shoppers are looking for data that informs their choice of product or service — such as reviews and specifications. Shoppers are less likely to use their smartphones for more complex queries such as their eligibility for offers. This document was generated for Other research you may be interested in: Innovator Profile: Lumi AI—Uncovering Hidden Value with Automated Data IntelligenceUS Store Tracker Extra, May 2025: Rite Aid Takes Total Closed Retail Space to Over 110 Million Square FeetInflation Awareness Rises; Economic Sentiment Falls to Six-Month Low: US Consumer Survey InsightsEarnings Insights 1Q25, Week 7: Dollar Stores See Growth Amid Tariff Pressures—Infographic