Question of the WeekWhen Do US Shoppers Prefer to Use Their Smartphones than Ask Store Associates? Coresight Research August 19, 2019 QUESTION OF THE WEEK: When Do US Shoppers Prefer to Use Their Smartphones than Ask Store Associates? Smartphones have the advantage over store associates when shoppers are looking for data that informs their choice of product or service — such as reviews and specifications. Shoppers are less likely to use their smartphones for more complex queries such as their eligibility for offers. This document was generated for Other research you may be interested in: Consumer Sentiment Peaks Ahead of Singles’ Day—Then Stabilizes: China Consumer Survey InsightsUS Retail in the Rest of 2025: Normalized Demand and Leaner Inventories Ahead of a High-Stakes Holiday SeasonUS Store Openings and Closures Midyear 2025 Review and Outlook: Where Does Retail Real Estate Stand in a Year of Disruption?China’s 6.18 Shopping Festival 2025: Promotion Rules Simplified, Extended Festival Duration and Governmental Strategies