Company Earnings Update 2 minutesRegister for Free AccessBaidu (BIDU) 4Q16 Results: EPS Beats, Revenue Falls on Revamped Advertising Practices Coresight Research February 27, 2017 Executive Summary Baidu reported 4Q16 non-GAAP diluted EPS of ¥13.23, up 73.9% year over year, beating the consensus by 77.1%. Revenue was ¥18.21 billion, down 2.6% year over year and in line with consensus, as the company took measures to revamp its advertising practices to meet stringent requirements for vetting advertising customers. Baidu’s gross merchandise value (GMV) totaled ¥18.1 billion (US$2.6 billion) for 4Q16, an increase of 23% year over year. Mobile search monthly active users (MAU) and mobile maps MAUs for December 2016 were up 2% and 13% year over year, respectively. Management guides for 1Q17 revenue of ¥16.48–¥17.03 billion, an increase of 4.2%–7.6% year over year. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Consumers Pull Back from Public Places: China Consumer Survey InsightsChina’s 6.18 Shopping Festival 2023: Three Trends To Watch, Discounting To Entice Cautious ConsumersAmazon Prime Day 2023 Insights: New Features and Innovations for the Shopping Festival Amid Competition and Other ChallengesRetail Shrink and ORC: Shoplifting and Theft Patterns from Government Data, Anti-Theft Measures and Retailer Commentary