Insight Report 4 minutes PremiumAmazon Prime Day 2019 Insights: US Coresight Research July 16, 2019 Executive SummaryAmazon kicked off its fifth annual Prime Day shopping extravaganza in the US at midnight Pacific Time on July 15. The company extended the sale to two full days from last year’s 36 hours, the longest Prime Day yet.. The company is promoting its own private labels and devices. Amazon is working intensively with celebrities and influencers via a dedicated “Star-Studded Deals” page. Amazon also brought Whole Foods into the event, offering incentives across channels. Coresight has been covering Amazon Prime Day since it was launched in 2015. Click here here to access our additional reports about 2019 and prior years. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Consumers Dine Out at Record-High Rates: US Consumer Survey InsightsJanuary 2023 UK Retail Sales: Sales Slow Amid Economic UncertaintyChina Consumer Tracker: Consumer Confidence DeclinesFebruary 2023 US Retail Traffic and In-Store Metrics: Traffic Growth Decelerates
