Question of the WeekWhich Retailer Is at the Forefront of R&D in AR and VR? Coresight Research July 1, 2019 QUESTION OF THE WEEK: Which Retailer Is at the Forefront of R&D in AR and VR? In US retail, Amazon leads the pack in terms of the most reality technology related patents granted. Alibaba Group leads by number of patent applications. This document was generated for Other research you may be interested in: Analyst Corner: Evaluating Ulta Beauty’s Marketplace Launch as a Strategic Response, with Madhav PitaliyaRetail 2025: US Macro, Consumer and Retail OutlookRetail 2025: China Retail PredictionsUS Consumer Sentiment Amid the Energy Shock: Premium Subscriber Call