Question of the WeekWhich Retailer Is at the Forefront of R&D in AR and VR? Coresight Research July 1, 2019 QUESTION OF THE WEEK: Which Retailer Is at the Forefront of R&D in AR and VR? In US retail, Amazon leads the pack in terms of the most reality technology related patents granted. Alibaba Group leads by number of patent applications. This document was generated for Other research you may be interested in: Analyst Corner: Five Key Insights from US Black Friday 2025 and What They Mean for the Rest of Holiday 2025, with Anand KumarUS CPG Sales Tracker: In-Store Sales Recover; Beauty Leads Growth; Online Grocery Remains StrongResponses to Inflation—Trading Down in Food and Nonfood Remains a Critical Shopping Strategy: US Consumer Survey InsightsWeekly US Store Openings and Closures Tracker 2025, Week 24: Casey’s To Open 80 Stores; Torrid To Close 180 Stores