Insight ReportUS Independence Day 2019 Preview: Americans Set To Spend $6.8 Billion, Down Slightly from 2018 Coresight Research June 26, 2019 Executive Summary According to the Independence Day spending survey from the National Retail Federation (NRF) and Prosper Insights & Analytics, about 86% of Americans plan to celebrate the 4th of July holiday this year, compared to last year’s 87%. The NRF projects total spending on food for the holiday this year will be $6.78 billion, lower than the past two years. About 61% of people surveyed plan to attend a cookout or barbecue, while nearly 40% plan to attend fireworks displays. Only 14% of those surveyed said they would travel over the holiday. The average expected spend per person on food will be $73.33 this year, down 2.7% from last year. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: The State of AI: What’s Possible, What’s Theoretical and What It All Means for RetailHoliday 2025: Navigating Social Commerce—Top Strategies for Maximizing Engagement This Holiday SeasonEarnings Insights 4Q24, Week 5: Most Companies Report Strong Growth Results This WeekFreeze, Flight or Fight? How Retailers Can Strategically Navigate Tariff Turmoil
