Flash ReportAmazon Offers 5% Back for Amazon Prime Rewards Visa Card Users at Whole Foods Coresight Research February 28, 2018 Executive Summary On February 20, Amazon and Whole Foods Market announced that Amazon Prime Rewards Visa cardmembers would earn 5% back on Whole Foods Market purchases. These rewards supplement the regular rewards offered, which include 5% back on all Amazon.com purchases; 2% back at restaurants, gas stations and drugstores; and 1% back on all other purchases. Amazon Rewards Visa cardmembers who are not Prime members will earn 3% back on Whole Foods purchases when using their card, in addition to 3% back on all Amazon.com purchases; 2% back at restaurants, gas stations and drugstores; and 1% back on all other purchases. The new offer represents yet another benefit to encourage consumers to become Prime members and also serves as an effective cross-marketing tool between Amazon and Whole Foods. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 16: 7-Eleven To Close 300+ Stores; Plus Updates on Drugstore ClosuresCES 2025 Wrap-Up: Top 10 Takeaways—AI, Retail Tech, Sustainability, and Health and Wellness Come into FocusWeekly UK Store Openings and Closures Tracker 2025, Week 43: Gap Returns To Physical Stores3Q25 Earnings Season Wrap-Up: 84% of Companies Grow Sales, 77% Beat Top-Line Consensus in a Solid Quarter for Discount, Off-Price and Specialty Apparel