Insight ReportSupply Chain Series: Reality Technology Streamlines Product Design and Improves Servicing Coresight Research May 30, 2019 Executive SummaryThis report discusses reality technology, also defined as immersive technology, an emerging technology used in supply chains across a variety of industries. These are some key facts around this emerging technology: 23% of companies said they plan to invest in augmented reality (AR) and virtual reality (VR) in 2018, compared with just 8% in 2017, according to Kenko. Brands from different industries use reality technology to speed product development and minimize errors during production. Examples of reality technology include Ford’s use of AR technology and General Electric and Walmart’s use of VR programs. To view more research related to supply chain, click here. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: US Apparel and Footwear Retailing—Key Distribution Channel Shifts in 2026Amazon Prime Day India 2025: Preview—Capitalizing on E-Commerce Momentum; Unlocking Small-Town Potential Through Speed and ValueWeekly US Store Openings and Closures Tracker 2025, Week 26: Kroger To Close 60 StoresWhat You Need to Know About US Tariffs and Consumers’ and Retailers’ Reactions—April 2025 Update