Insight ReportSupply Chain Series: Reality Technology Streamlines Product Design and Improves Servicing Coresight Research May 30, 2019 Executive SummaryThis report discusses reality technology, also defined as immersive technology, an emerging technology used in supply chains across a variety of industries. These are some key facts around this emerging technology: 23% of companies said they plan to invest in augmented reality (AR) and virtual reality (VR) in 2018, compared with just 8% in 2017, according to Kenko. Brands from different industries use reality technology to speed product development and minimize errors during production. Examples of reality technology include Ford’s use of AR technology and General Electric and Walmart’s use of VR programs. To view more research related to supply chain, click here. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Retail Sales Outlook—Preview: Latest Retail Projections in the Absence of Government DataUS Store Tracker Extra, November 2025: Burlington Stores Takes Total Opened Retail Space to 88 Million Square FeetStretching Budgets and Shifting Choices: Navigating Back-to-School 2025—Data GraphicRolling Metric Improves This Week: Weekly US Consumer Sentiment, Week 41, 2025—Data Graphic