Executive Summary

• Bloomingdale’s is running a similar number of sales this week as it did this week last year. The retailer is offering longer-running promotions this year: the Buy More, Save More sale will run one day longer and the Give Pink, Get More credit card promotion is being offered for 35 days as compared to 19 days last year. The retailer is having an in-store-exclusive, buy-one, get-one promotion that runs six days this week that it did not offer last year during the same week. Bloomingdale’s is using text message marketing this week, which it did not use during this week last year.
• JCPenney is promoting fewer sales this week than it did the same week last year. The retailer offered up to two online-exclusive promotions last year, but is offering shoppers only one online-exclusive sale this week.
• Kohl’s is running fewer sales this year than it did during the same week last year. The company promoted its Kohl’s Cash and Kohl’s Charge in both years. Kohl’s offered up to two online-exclusive/in-store-exclusive sales last year, but has not offered a similar exclusive sale so far this week.
• Macy’s is offering a similar number of promotions this week as it did last year during this week. The company is offering a two-day, online-exclusive kids’ and baby sale this week that it did not offer last year. Macy’s is also promoting a two-day designer pop-up promotion this week that it did not offer last year.