Executive Summary

Online and mobile personal stylist platform WISHI is tapping into an emerging trend of digitalization of fashion.

• Personalized services are taking center stage in the world of retail, and technology is making them more accessible to people at all price points.
• Companies are finding creative ways to tap into this demand by leveraging this new technology (especially via smartphones).
• Now, human-to-human interaction can be scaled in ways never before possible.
• We look at how WISHI is bringing personalized stylist advice—once the realm of the rich and famous—to the masses.