Executive Summary

• This week, JCPenney is having a sale on back-to-school apparel that is identical to last year’s sale. The retailer is also hosting a two-day clearance sale this week, but last year it ran the clearance sale forseven days.
• During this week last year, Kmart focused its back-to-school sales on products for college students, but this year’s discounts feature items for elementary school students.
• Macy’s is offering markdowns that are similar to last year’s, but it has extended the length of its sale from one day to five this year.
• Last year during this week, Bloomingdale’s focused on boosting online traffic by offering shorter-duration, online-only sales. This year, it is offering longer-running, in-store-only sales.
• Kohl’s is offering savings similar to last year’s throughout its departments this week and is running a “3-Day Door Buster” sale that is similar to last year’s.