Reasons to Read

Discover how US holiday shopping progress compares with 2025, which retailers and product categories are drawing recent purchasers, and what spending pressures mean for retailers.

Read this report to discover answers to these and other questions:

• How does consumers’ progress through holiday shopping in early November compare with the same point in 2025, and what does it signal for retailers?
• How did recent holiday purchasing change week over week, and what does the shift mean for retailers competing for early-November spending?
• How do Walmart, Amazon, Target and Costco compare in attracting recent holiday purchasers, both week over week and against 2025?
• Which product categories are drawing recent holiday purchasers, and how do food, decorations, clothing and toys compare with the same week last year?
• How are higher gasoline prices shaping holiday spending, and what does Coresight Research’s fourth-quarter outlook mean for value-focused retailers?

Data in this research report include: Weekly survey results from US consumers on holiday shopping status, holiday purchases in the past seven days, retailers shopped and product categories bought, with comparisons to the same weeks in 2025.

Companies mentioned in this report are: Amazon, Costco Wholesale, Dollar General, Dollar Tree, Family Dollar, Target and Walmart (including Sam’s Club).

Other relevant research:

• All our research on US holiday retail.