Reasons to Read

Discover why performance in the US apparel and footwear discount channel is polarizing, as off-pricers extend their lead while cross-border fast-fashion players and weaker operators fall behind.

Read this report to discover answers to these and other questions:

• How are off-pricers continuing to compound gains while Shein and Boohoo reverse course?
• How sharply does store growth diverge within the discount channel and which discounters are expanding fastest?
• How does co-location with full-price retailers vary across discounters’ real estate strategies?
• What do shopper demographics reveal about the distinct customer bases across the discounter group?
• Beyond tariff exposure, what other risks do discounters face, as illustrated by Boohoo and Old Navy?

Companies mentioned in this report include: Abercrombie & Fitch, Academy Sports + Outdoors, AliExpress, Amazon, American Eagle Outfitters, Associated British Foods (Primark), Burlington Stores, Caleres, Debenhams Group (formerly Boohoo Group), Designer Brands (DSW), Dick’s Sporting Goods, eBay, El Puerto de Liverpool, Gap Inc. (Old Navy), H&M, Lululemon Athletica, Macy’s, Nordstrom Inc. (Nordstrom Rack), PDD Holdings (Temu), Ross Stores, Shein, Target, TJX Companies, Urban Outfitters, Victoria’s Secret & Co.

Data in this research report include: US apparel and footwear market size and growth; discounters’ US sales and revenue growth, with forecasts through 2030; discounters’ share of US apparel and footwear spending; operating margins; US store counts; co-location with non-discount apparel and footwear chains; store maps; shopper age, income and ethnicity profiles by retailer.

Other relevant research:  

• Market Navigator: US Apparel and Footwear—Solid Spending Growth, Shifting Share and Uneven Execution
• Discount Decades: A Shrinking Middle Class Reshapes US Retail