Insight ReportHoliday 2026 Weekly Survey Insights: Walmart Holds the Lead as Early Retailer and Category Movements Face Their Test Sophie Anne Luo, Analyst Sector Lead: John Mercer, Head of Global Research and Managing Director of Retail Research October 14, 2026 Reasons to ReadTrack how US consumers’ 2026 holiday shopping is unfolding week by week, from how many have started to the retailers and categories capturing early-season spend. Read this report to discover answers to these and other questions: What proportion of US consumers have not yet started their holiday shopping, and how does this compare with the same point in 2025? Which retailer is the most popular holiday destination among recent purchasers, and how are Amazon, Target and Costco ranking behind it? Which product category has overtaken clothing and related products as the leading holiday purchase? What do early-season shifts in retailer rankings and warehouse club participation mean for the competitive picture this holiday season? Companies mentioned in this report include: Amazon, Costco, Target and Walmart. Data in this report include: consumers’ holiday shopping status; retailers shopped and holiday categories purchased in the past seven days; comparisons with 2025; and Coresight Research’s holiday 2026 retail sales and inflation forecasts. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for
