Reasons to Read

The Coresight Research monthly US Consumer Survey Insights series offers a more detailed or specific take on trends and data from our weekly surveys of US consumers. This month, we continue our quarterly Seasonal Shopping series.

We assess consumers’ spending expectations for calendar events in the third quarter of 2026 (3Q26): Fourth of July, Labor Day and Amazon Prime Day.

Plus, we review holidays during 2Q25, analyzing how consumers celebrated Easter, Memorial Day, Mother’s Day and Father’s Day and how this behavior compared to their earlier plans.

The appendix of this report provides results on consumers’ shopping behaviors from our weekly survey questions aggregated in four-week increments over the past few months.

Proprietary survey data in this report include:

• Whether US consumers expect to spend on the Fourth of July and Labor Day, and how much they expect to spend on each event compared to last year and in dollar terms
• How consumers plan to celebrate events in 3Q26—and breakdowns by gender, age and income for selected holidays
• Actual consumer behavior and spending during Easter, Memorial Day, Mother’s Day and Father’s Day (2Q26)