Deep DiveUS Beauty: What’s Driving E-Commerce Growth? Sumesh C S, Analyst Sector Lead: John Mercer, Head of Global Research and Managing Director of Data-Driven Research June 22, 2026 Reasons to ReadDiscover how AI, social commerce and rapid delivery are transforming beauty e-commerce into the industry’s primary growth engine. Read this report to discover answers to these and other questions: Why is beauty e-commerce growing significantly faster than the total US beauty market? How are AI-powered personalization and faster delivery making online beauty shopping more attractive? Why is social commerce becoming a dominant sales driver for beauty brands? How are Gen Z and younger consumers reshaping digital beauty spending habits? Companies mentioned in this report include: Ulta Beauty, Amazon, Bath & Body Works, Estée Lauder, MAC Cosmetics, Clinique, Dr. Jart+, TikTok Shop. Data in this report include: US beauty e-commerce versus total sales growth trends; online versus in-store beauty order values; AI-driven conversion and repeat purchase; TikTok Shop beauty sales and spending growth. Related Reports: Reports in our US CPG Sales Tracker series Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Innovator Profile: Flock AI—AI-Native Platform for Visual Content GenerationInnovator Matrix: Retail MediaWeekly US and UK Store Openings and Closures Tracker 2025, Week 4: Store Closures Near 2,100 in the USSector Focus: Department Stores—Data Graphic
