Amazon Apparel US Consumer Survey 2026: Premium Subscriber Call Presentation

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Primary Analyst:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Contributors
Primary Analyst:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Other Contributors:
Aditya Kaushik, Analyst
Event Presentation

Reasons to Read

Now in its ninth year, the annual Amazon apparel US consumer survey from Coresight Research identifies and analyzes evolving consumer behaviors on Amazon.com across the apparel and footwear category. This year, we draw insights from 2,006 online shoppers and our nine-year proprietary data set, offering a comprehensive, compelling view of Amazon’s dominance in fashion e-commerce and the key factors driving its growth in 2026 and beyond.

This slide deck was presented on our Premium Subscriber Call on June 19, 2026.

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