Reasons to Read

Discover how in-store retail media is emerging as retail’s next high-impact growth and monetization engine.

Read this report to discover answers to these and other questions:

1. How are retailers elevating in-store retail media as a strategic priority—and what’s driving near-universal investment?
2. Why is in-store retail media expanding beyond incrementality to full-funnel strategies, including brand building and product launches?
3. What does the in-store retail media maturity gap signal about untapped growth opportunities for retailers and advertisers?
4. Why does measurement continue to challenge retailers, and what’s holding back standardization and ROI visibility?
5. How are high costs and fragmented technology infrastructure limiting scale, and what must retailers do to overcome these barriers?

Companies mentioned in this report include: Albertsons; Ahold Delhaize; Circana; Comscore; Costco; CVS; Kroger; Nielsen; Rockbot; Sam’s Club; Target; The Home Depot; Vitamix; Walgreens; Walmart.

Data in this report include: global retail media market size and growth forecasts; retailer foot traffic and dwell time benchmarks; prioritization and investment trends; advertiser objectives and demand drivers; adoption and maturity levels; dynamic in-store media capabilities; retailer objectives and revenue impact; measurement challenges and methodologies; hardware cost estimates; barriers to scaling in-store retail media.

This report is made available to non-subscribers of Coresight Research through its sponsorship by Rockbot.