Agentic Commerce: What Retailers Need to Know for Holiday 2025 and to Succeed in 2026—Premium Subscriber Call, October 2025

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Primary Analyst:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Contributors
Primary Analyst:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Other Contributors:
John Harmon, CFA, Managing Director of Technology Research
Event Presentation

Reasons to Read

Understand how agentic commerce and specifically agentic shopping are emerging as a shopping channel ahead of holiday 2025 in this Presentation. Our team discusses how retailers can tap the new opportunities to sell via ChatGPT and place this in the context of the wider agentic commerce ecosystem.

In this presentation from an October 2025 Premium Subscriber Call, John Mercer, Head of Global Research, and John Harmon, Managing Director of Technology Research, cover:

  • Why Agentic Commerce—Holiday 2025 and Beyond
  • Agentic Shopping 101
  • What Retailers Can Do—Now and into 2026
  • The Agentic Commerce Future
  • Agentic Shopping Implications

Watch the analyst video that features this presentation here.

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