Insight ReportAgentic Commerce: How Retailers Can Make Their Products Discoverable and Shoppable for 800 Million ChatGPT Users Charlie Poon, Analyst October 27, 2025 Reasons to ReadUnderstand how 800 million ChatGPT users are changing product discovery—and how retailers can make the most of it. Read this report to discover answers to these and other questions: How can retailers and marketplaces use the Agentic Commerce Protocol (ACP) to ensure their products are visible in ChatGPT search and Instant Checkout? What makes Etsy a seamless on-ramp for arts and crafts sellers looking to tap into agentic commerce? How does Shopify’s direct integration with ChatGPT benefit independent retailers and DTC brands—without extra setup? In what ways is Salesforce enabling large retailers to quickly align with ChatGPT’s commerce engine through Agentforce Commerce? Companies mentioned in this report include: Adobe, Commerce.com (BigCommerce), Etsy, OpenAI, Salesforce, Shopify, Walmart and WooCommerce. Data in this report include: required attributes for ChatGPT product feeds; Etsy and Shopify integration timelines and eligibility; merchant setup and fee structures across platforms. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: The Sentiment Split: Optimism at the Top, Strain at the Bottom; Plus, Social Commerce Shopping in Focus—US Consumer Survey InsightsJCPenney Merges with SPARC Group to Form Catalyst Brands—What It Means for US RetailThree Data Points We’re Watching This Week, Week 32: US Store Tracker ExtraApparel and Footwear Shopping in Focus—Amazon and Walmart Lead; NIKE Ranks as Top Brand: US Consumer Survey Insights
