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Innovator Profile: Novel—Driving Conversion and Boosting Loyalty with Branded Wallet Passes
March 13, 2025 1 minute

Innovator Profile: Novel—Driving Conversion and Boosting Loyalty with Branded Wallet Passes

Primary Analyst:
Coresight Research
Contributors
Primary Analyst:
Coresight Research
Sector Lead: Steven Winnick, Vice President—Innovator Services
Digital Commerce Technology
Innovator Profile

What's Inside

Coresight Research is a research partner of Shoptalk Spring 2025, which will take place during March 25–27 in Las Vegas, Nevada, US.

At the event, the “Shark Reef” Startup Pitch competition will see 12 innovators compete to win the Judges’ Choice and Audience Choice awards.

Our Innovator Profile series gives you a sneak peek at the participating companies. In this report, we present Novel, which enables brands to roll out customized mobile wallet passes that are directly integrated with a Shopify storefront.

Other relevant research:

More on Shoptalk Spring:

This report is available for free and can be accessed by registering for a free account.

Please Login to read the full report. Not a member? Register for a free user account.

This document was generated for

Category/Sector Focused Digital Commerce Emerging Technology Loyalty Programs Retail Media E-Commerce Technology

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To discuss our research or partnership opportunities, email contactus@coresight.com.

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