What's Inside

The Coresight Research weekly US Consumer Survey Insights series takes a regular temperature check on US consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

This week, in addition to our usual weekly findings on consumer sentiment, activities and shopping patterns, we dive into findings on Black Friday and holiday shopping specifically. Did Black Friday make a splash? Which retailers attracted shoppers? Dive into our data to find out, and explore broader holiday shopping trends. Plus, we assess overall consumer sentiment regarding their personal finances and the economy.

The latest data in this report are from our survey conducted on December 2, 2024, with headline findings on the impact of Black Friday on seasonal shopping.

Data in this research report are our latest proprietary survey findings on:

• Whether consumers have started their holiday shopping yet, and whether they have made any holiday purchases in the past seven days
• Popular retailers and product categories among holiday shoppers
• Whether consumers shopped on Black Friday and which channel Black Friday shoppers used to make purchases (online vs. in-store)
• Consumers’ expectations for the economy overall and for their own personal financial situation—plus, breakdowns of our findings by income
• Where consumers have bought food and nonfood products from in the last two weeks
• What consumers have bought in-store and online in the last two weeks
• Activities that consumers have done in the past two weeks

Companies mentioned in this research report include: Amazon, Costco, Kohl’s, Target, Walmart

Other relevant research:

• Black Friday 2024: Insights from US Store Visits—Which Retailers Could Have Done Better?
• US Black Friday 2024: Early Read—Moderate Early-Morning Footfall Bears Out the Reinvention of Black Friday
• All our coverage of US holiday retail
• The US Holiday Retail 2024 Databank tracks key retail metrics for the holiday season, including hiring and delivery surcharges.
• The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys