Holiday 2024: US Consumer Survey and Retail Outlook—Early Shopping and Deal-Seeking To Define the Season

What's Inside

Where, when and how will US consumers spend for holiday 2024? We analyze findings from our proprietary Holiday 2024 US Consumer Survey to offer critical insights on the shape of demand and consumers’ shopping expectations for the holiday season.

We present our holiday sales projections, examine how shopper behavior will differ this year from last, and assess how the current economic and inflationary environment will impact spending.

Data in this research report include proprietary survey findings on:

• When consumers expect to start holiday shopping
• Consumers’ holiday spending relative to 2023
• Purchase expectations by product category
• Where consumers expect to shop and their preferred payment methods

Companies mentioned in this research report include: Amazon, Kohl’s, Target, TJX, Walmart

Other relevant research:                                                                                      

• All Coresight Research coverage of US holiday retail
• The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.