Insight Report 15 minutes PremiumUS Back to School 2024: Retail Outlook John Mercer, Head of Global Research and Managing Director of Data-Driven Research June 20, 2024 What's InsideContinuing our US Back to School 2024 series of reports, we present our retail outlook for the back-to-school (BTS) season, including our spending projections. What should retailers expect this season? Discover the consumer context and its implications for retail to get a step ahead. Data in this research report include: Estimated US BTS consumer spending, by category, 2020–2024E Year-over-year (YoY) change in US retail sales—actual and projected, May 2023–May 2025E Latest figures for leading indicators of US retail sales, including wages, unemployment rate, savings rate Inflation—YoY change in US consumer prices for selected retail categories Proprietary US consumer survey data—expectations for the state of personal finances and the economy; strategies to deal with inflation; BTS purchasing expectations Companies mentioned in this report include: American Eagle Outfitters, Best Buy, Target, Walmart Other relevant research: US Back to School 2024: Preparing for Class—Unveiling Consumer Spending Expectations US Back to School 2024: How and Where Will Consumers Shop?—Uncovering the Channels and Retailers Set To Capture Share US Back to School 2024: Popular Products and Classroom Chic—Which Categories and Apparel Brands Will Dominate the Season? The Coresight Research US Consumer Survey Insights Databank provides insight into US consumer behaviors from our weekly surveys. Our monthly reports keep you up to date on retail sales (in total and by sector) and key consumer indicators in the US. The Coresight Research US Retail Sales Databank This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weinswig’s Weekly: How Are Chinese Consumers Shopping Beauty?Weinswig’s Weekly: Is the Metaverse Dead for Retail?Data Dive: How US Consumers Spent in 2022—and Why Services Are Yet To Fully Bounce BackHead-to-Head in US Drugstore Retailing: CVS Health vs. Walgreens Boots Alliance