Deep Dive PremiumUS Back to School 2024: How and Where Will Consumers Shop?—Uncovering the Channels and Retailers Set To Capture Share Aditya Kaushik, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research June 12, 2024 What's InsideHow and where will consumers shop for back-to-school (BTS) products? We continue our US Back to School 2024 series of reports by diving into proprietary survey findings on the channel and retailers set to capture share this BTS season. Data in this research report include: BTS shopping expectations by channel—online versus in-store Average planned spend per child on BTS shopping by channel—2023 vs. 2022 Where BTS shoppers plan to shop, by retailer—overall and breakdowns by school level and household income Where BTS shoppers plan to shop, by retailer—online versus in-store Companies mentioned in this report include: Amazon, American Eagle Outfitters, Dollar Tree, Dollar General, Gap, Target, Walmart Other relevant research: US Back to School 2024: Preparing for Class—Unveiling Consumer Spending Expectations US Back to School 2024: Popular Products and Classroom Chic—Which Categories and Apparel Brands Will Dominate the Season? For more insights into consumer behaviors and expectations in US retail, click here to view our full collection of US Consumer Survey Insights and US Consumer Survey Insights Extra The Coresight Research US Consumer Survey Insights Databank provides insight into US consumer behaviors from our weekly surveys. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Purchase this report. Buy Now This document was generated for
