What's Inside

How are consumers across the US shopping for online groceries? This infographic presents highlights from our seventh annual US online grocery survey, in which we delve into the purchasing patterns of online grocery shoppers, including their product choices, preferred retailers and fulfillment preferences.​

In this infographic, we focus on insights that answer three key questions:

1. Is e-commerce a popular channel for grocery shopping?
2. Which retailers are attracting online grocery shoppers?
3. Why will consumers buy groceries online over the coming year?

Data in this infographic, based on proprietary survey findings, include:

• Proportions of US shoppers who have bought and expect to buy groceries online, 2018–2024
• Penetration of the e-commerce channel in grocery shopping, 2022–2024
• Most popular online grocery retailers, 2022–2024
• Grocery shoppers’ reasons for planning to shop online in the coming year

Companies mentioned in this report are: Amazon, Costco, Kroger, Target, Walmart

Other relevant research: 

• Read the full report for our complete survey analysis of the US online grocery market.
• How US Consumers Are Shopping for Groceries: Revealing Opportunities in Promotions and Private Label
• US Grocery—Retail 2024 Sector Outlook: Growth To Soften Amid Declining Inflation
• Data Dive: When Will US Grocery Unit Growth Turn Positive?
• Visit the Coresight Research Food, Grocery and CPG Retail Hub to explore sector data, reports and company profiles.