Insight Report 13 minutes PremiumChina Retail Insights: Countdown to China’s Singles’ Day 2024, Six Months To Go—What Brands and Retailers Need To Know Sunny Zheng, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research May 10, 2024 What's InsideSingles’ Day, the largest online shopping festival in the world, is just six months away! We discuss what brands and retailers need to know to prepare for the upcoming festival in China, covering the country’s macroeconomic context and leveraging proprietary survey analysis to explore Chinese consumer sentiment. Data in this report include: Singles’ Day estimated GMV by e-commerce platform type, 2021–2023 Proprietary survey data on Chinese consumers expectations for China’s economy over the next 12 months Year-over-year change in China’s GDP, 1Q19–1Q24 Year-over-year change in total China retail sales (ex. food services; incl. automobiles and gas), January 2023–March 2024 Companies mentioned in this report include: Adidas, Alibaba (Taobao/Tmall), Douyin, JD.com, Kuaishou, Lululemon, NIKE, Pinduoduo Other relevant research: All Coresight Research coverage of Singles’ Day Key Festivals and Holidays for Promotional Campaigns in China in 2024: Calendar Retail 2024: 10 Trends in China Retail US and China E-Commerce—Retail 2024 Sector Outlook: Online Sales To Maintain Strong Growth Momentum All Coresight Research coverage of China retail Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: The Rise of Grocery Discounters with Sujeet NaikThe Future of Visual Content in US E-Commerce: Optimizing Your Strategy with AIRetail Innovation: State of In-Store Retailing and Opportunity To Redefine OperationsRetail Shrink and ORC: US Small Business Owners’ Perspectives on Retail Theft, Plus New Measures To Combat Theft in New York, the UK and Australia
