What's Inside

The Coresight Research monthly China Consumer Survey Insights series takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

In this research report, we present findings from our weekly surveys conducted in January 2024.

Data in this research report are our proprietary survey findings for:

• Avoidance of public places, by type of public place—latest data and one- and four-week PPT changes
• Activities that consumers have done in the past two weeks
• What products consumers have bought in-store and online in the last two weeks
• Expectations for economic conditions and personal finances in the next 12 months

Other relevant research:

• Read the full series of China Consumer Survey Insights reports
• Key Festivals and Holidays for Promotional Campaigns in China in 2023: Calendar
• Retail 2023: 10 Trends in China E-Commerce