What's Inside

We present the findings of our Holiday 2023 US Consumer Survey. Additionally, we give our holiday sales growth estimate, examine how shopper behavior will differ this year from last, assess the prospects of retailers such as Amazon, Target and Walmart, and analyze how the current economic environment will impact spending in the last three months of the year.

In this report, we present findings from our survey conducted on October 5–6, 2023.

Data in this report include our proprietary survey findings on:

• Consumers’ holiday spending relative to 2022
• When consumers expect to start holiday shopping
• Consumers’ expected spend change relative to last year, by category
• Where consumers expect to shop
• Consumers’ priorities and concerns for holiday retail

Companies mentioned in this report include: Aldi, Amazon, Albertsons, Ahold Delhaize, Costco, Dollar General, Dollar Tree/Family Dollar, Kohl’s, Kroger, Macy’s, Target, Walmart

Other relevant research:

• For a weekly snapshot of consumer behavior and more insights into US shopper tendencies, read our US Consumer Survey Insights
• The Coresight Research US Consumer Survey Insights Databank provides insight into US consumer behaviors from our weekly surveys.
• All Coresight Research coverage of US holiday retail