What's Inside

There has been a groundswell of interest in women aged 50 and older (50+) in the beauty and wellness industry, despite many companies in the sector previously ignoring this consumer group.

Coresight Research recently surveyed 50+ women in the US to gain insights into their work lives, exercise regimens, aging issues, their preferred beauty retailers and how the beauty industry can better address their needs. We present our findings in this report.

This report is sponsored by CEW, conversation leaders in the beauty industry and community.

Data in this report include:

• The aging issues that 50+ women have experienced and consulted a doctor about
• Whether or not 50+ women believe various sources, including their doctors and preferred beauty and wellness brands, are adequately addressing their aging needs
• What 50+ women want from beauty brands, compared to younger female shoppers
• The top five factors that 50+ women look for when purchasing beauty products

Companies mentioned in this report include: Amazon, Macy’s, Sephora, Ulta Beauty, Walmart

Other relevant research:

• Inclusive Beauty: Opportunities To Reach Older Consumers
• Inclusivity in Retail: Trends from 2022, Opportunities for 2023
• Is Influencer Marketing Still Effective in the Global Beauty Market? (sponsored by CEW)
• What Does the Metaverse Offer Beauty Brands? (sponsored by CEW)
• All Coresight Research coverage of the beauty sector