Weinswig’s Weekly: Roblox and Fortnite Set the Stage for the Developing Metaverse

What's Inside

Each report in the Weinswig’s Weekly series reflects on a topical theme in retail. We also highlight our key research from the past week and upcoming reports to look out for, so you don’t miss out.

This week’s note, “From the Desk of Deborah Weinswig” (CEO and Founder of Coresight Research) discusses how fashion brands and retailers can launch in the metaverse of today through established pre-Web 3.0 platforms Roblox and Fortnite.

Companies mentioned in this report include: Adidas, Alo Yoga, Beyond Creative, Forever 21, Fortnite, Givenchy, Ralph Lauren, Roblox, Timberland

Other relevant research:

• Metaverse Pioneers: Learnings for Fashion Brands from the Web 3.0 Strategies of Adidas and NIKE
• Metaverse Fashion: Inclusivity and Realism in Avatar Wearables, plus Survey Findings from Roblox
• Metaverse Fashion Set To Boom, As Consumers Are Keen To Show Their Digital Styles and Identities
• All Coresight Research coverage of the metaverse

Read last week’s Weinswig’s Weekly, which discusses Temu, the Chinese cross-border e-commerce platform that is gaining popularity among US consumers for its low prices and free shipping.