What's Inside

We present 10 key trends for e-commerce in China in 2023, revealing how brands and retailers can position themselves for growth in the country. This report is part of our Retail 2023 series of outlook reports, offering directional outlooks, headwinds and tailwinds, and themes to watch for 2023 and beyond in global retail.

Data in this report include:

• Online retail sales (including foodservice) in China and year-over-year change
• The growth and penetration rate of the livestreaming e-commerce market in China
• The percentage of sales contributed by loyalty program members during Alibaba’s 6.18 Shopping Festival event in 2022
• The growth rate of the number of rural online shoppers in China

Companies mentioned in this report include: Adidas, Alibaba, H&M, JD.com and Moncler 

Other relevant research:

• Market Outlook: China Retail—The $6 Trillion Sector Recovers Slowly
• Market Outlook: US and China E-Commerce—Growth To Slow Post Pandemic
• Market Outlook: China Apparel and Footwear—Domestic Brands Gain Shares in a Slowing Retail Environment
• More Coresight Research coverage of e-commerce giants such as Alibaba, Amazon and JD.com, as well as the global e-commerce market
• All Coresight Research China coverage