Flash ReportChina Tech Briefings: Alibaba Invests in Chinese Outdoor Marketing Firm Focus Media Coresight Research July 25, 2018 Executive Summary Alibaba Group has invested $2.2 billion in Focus Media, China’s largest outdoor marketing company. Focus Media will draw on Alibaba’s strengths in New Retail infrastructure and big data analytics to foster highly accurate targeted advertising. Alibaba will leverage Focus Media’s outdoor marketing strength to enhance its offline advertising capacity, including providing new channels to brands and merchants that sell through its e-commerce platforms. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Sentiment, Tariffs and Inflation—How Is the US Shopper Reacting? US Consumer Survey InsightsAnalyst Corner: From Models to Markets—The Accelerating Shift Toward AI Applications, with Charlie PoonWeekly UK Store Openings and Closures Tracker 2025, Week 18: WHSmith To Open Additional Travel StoresAnalyst Corner: Agentic Commerce Is Progressing at Warp Speed, with John Harmon
