Head-to-Head in China’s Sportswear Market: Anta vs. Li-Ning

What's Inside

Anta and Li-Ning are the two largest sportswear brand owners in China. In this Head-to-Head report, we compare the two companies by:

• Revenue
• Brand positioning
• Sales channels
• Key strategies

Read our previous report in the Head-to-Head series, Head-to-Head in the Global Beauty Market: Estée Lauder vs. L’Oréal.

Contents (Click to navigate)

Introduction

What’s the Story?

Why It Matters

Anta vs. Li-Ning: Coresight Research Analysis

Company Overviews

Brand Portfolios: Core Brands Have Different Market Focuses

Revenue: Anta Has Outpaced Li-Ning in Revenue Growth

E-Commerce Revenues: Both Companies Have Mature E-Commerce Businesses

Revenue by Category: Both Companies Weighted Toward Apparel

Sales Channels: Li-Ning Has Higher Exposure to Wholesale Channels

Key Strategies: Both Companies Aim To Expand Product Categories

What We Think