Insight ReportChina’s Silver Economy: Digitally Savvy Seniors Are Making a Difference Coresight Research September 10, 2018 Executive SummaryChina’s population is aging and an increasing number of these senior citizens are shopping digitally. It is believed that the digital competence level of Chinese seniors continues to rise, boosting the silver economy. According to China’s National Health and Family Planning Commission, the population aged 60 and above in China is expected to surpass 255 million by 2020, accounting for 18% of the total population. The number of “netizens”—people who use the Internet and participate in Internet activities—aged 50 and above totaled 80 million, representing 10% of all Internet users, per a 2017 study by China Internet Network Information Center (CINIC). Tech companies are implementing ways to provide a more digitally-friendly experience for Chinese seniors. For example, Alibaba launched an elderly-friendly Taobao app in January this year. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Store Openings and Closures Midyear 2025 Review and Outlook: Where Does Retail Real Estate Stand in a Year of Disruption? InfographicFreeze, Flight or Fight? How Retailers Can Strategically Navigate Tariff TurmoilAnalyst Corner: Europe Maintains Its Leadership in Retail-as-a-Service, by John MercerShoptalk Spring 2026: Day 3— Retail AI and the Omnichannel Experience; Premium Brand Building; The Creator Economy Reshapes Commerce; Shoptalk Spring 2026 Key Takeaways
