Event Coverage 12 minutes PremiumBrand Bharat Summit: Understanding Growth Opportunities in India’s Lower-Tier Markets Coresight Research February 18, 2022 What's InsideWe present insights from the Brand Bharat Summit—a virtual event focusing on lower-tier cities and villages in India—held on January 27, 2022. This report covers the following key topics for brands looking for growth opportunities in the Bharat market: The importance of taking a regional-focused approach The role of voice, video and vernacular in driving consumer engagement The implications of the pandemic-led increase in digital adoption among consumers Financial inclusion Metaverse opportunities For more on the India market, read our separate reports: India Retail Insights: Trends from 2021, Learnings for 2022 India Retail Insights: Group Buying—A Discount-Led Model Gaining Popularity in India’s Low-Tier Markets This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Sportswear Brands in 1Q23: High Costs and Promotions Erode Margins, but Key Brands Remain Positive for Full-Year 2023Retail Shrink and ORC: Shoplifting and Theft Patterns from Government Data, Anti-Theft Measures and Retailer CommentaryNew Questions Reveal Consumers’ Economic Pessimism: US Consumer Survey Insights 2023, Week 41Market Navigator: US CPG—Significant Growth Opportunities Amid a Dynamic Landscape