Reasons to Read

The increased consumer shift to e-commerce has prompted many retailers to reevaluate their product mix and overall portfolio in the long term, particularly in the wake of the pandemic—driving a wave of M&A activity, especially for digitally native vertical brands (DNVBs), also sometimes called direct-to-consumer (DTC) brands.

In this report, we look at DNVB M&A activity in the past 24 months and evaluate by characteristics of the target DNVB, by sector and by type to offer brands and retailers important implications.

For more analysis of key M&A trends in retail, please read our previous report.