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China’s Golden Week Wrap-Up: Tourism Down Again but Local Travel and E-Commerce Spending Up

What's Inside

China’s Golden Week holiday ran from October 1 through October 7 this year. We present insights into travel and shopping trends among Chinese consumers during the holiday.

Contents (Click to navigate)

What’s the Story?

Why It Matters

Golden Week Wrap-Up: Coresight Research Analysis

Explaining the Decline in Tourism Spending

Popular Destinations

Upswing in Local Spending and E-Commerce

What We Think

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