Question of the WeekWhat Key Strategies Did New Entrants Adopt for Singles’ Day 2020? Coresight Research November 23, 2020 QUESTION OF THE WEEK: What Key Strategies Did New Entrants Adopt for Singles’ Day 2020? During Singles’ Day 2020, we observed new entrants to the shopping festival adopt a number of strategies for China market entry or expansion, across different sectors. These include exclusive product launches, 3D online experiences and a focus on telling brand stories. This document was generated for Other research you may be interested in: March 2025 US Retail Sales: Retail Sales Rebound Amid Tariff ConcernsWeekly US Store Openings and Closures Tracker 2025, Week 31: Trader Joe’s Continues Store ExpansionRetail Under Pressure: How Will Tariffs Disrupt the Back-to-School and Holiday Seasons?Sector Focus: Home and Home-Improvement Shopping—Data Graphic
