Question of the WeekWhat Key Strategies Did New Entrants Adopt for Singles’ Day 2020? Coresight Research November 23, 2020 QUESTION OF THE WEEK: What Key Strategies Did New Entrants Adopt for Singles’ Day 2020? During Singles’ Day 2020, we observed new entrants to the shopping festival adopt a number of strategies for China market entry or expansion, across different sectors. These include exclusive product launches, 3D online experiences and a focus on telling brand stories. This document was generated for Other research you may be interested in: Sector Focus: Off-Price Shopping—Data GraphicInnovator Profile: ShopVision—Paving the Way for Intelligent E-Commerce with an AI TeammateInnovator Profile: Nectar Social—Elevating Consumer Engagement Through Agentic Social CommerceEconomic Sentiment Climbs; Walmart Overtakes Lowe’s in Home-Improvement Sector: US Consumer Survey Insights
