Insight Report 4 minutesRegister for Free AccessBrand Journeys to Singles’ Day 2020: #8—Bravado Unveils Exclusive Merchandise on Tmall Global for Chinese Shoppers Coresight Research November 5, 2020 What's InsideHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event. Continuing the series, we profile music merchandising firm Bravado, part of the Universal Music Group. This report covers the following key topics: The brand’s background How Bravado it is leveraging its new partnership with Tmall Global and the upcoming Singles’ Day shopping event to tap into China’s established music-industry consumer base The brand’s exclusive offerings and early-access benefits for Chinese music fans Look out for the next report in our Brand Journeys to Singles’ Day 2020 series, which explores apparel brand Guess? Inc. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is available for free and can be accessed by registering for a free account. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Is Influencer Marketing Still Effective in the Global Beauty Market?How Data Sharing and Collaboration Can Accelerate Decision-Making and Enhance SustainabilityJuly 2023 Monthly Consumer Update: US, UK and ChinaWeekly US and UK Store Openings and Closures Tracker 2023, Week 33: US Closures Up 79%