Insight Report 9 minutes PremiumInsights from China: Using Social Commerce Platform Little Red Book To Raise Brand Awareness Coresight Research October 22, 2020 What's InsideChinese social commerce platform Little Red Book blends user-generated content and e-commerce. We discuss the growing popularity and influence of the platform, and present four ways in which brands can leverage Little Red Book to raise brand awareness, covering the following key topics: Online stores Collaboration with influencers Livestreaming and short-video content Paid advertising Click here to read the previous report in our Insights from China series, which explores China’s domestic duty-free market in the context of Covid-19. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: 4Q22 US Retail Inventory Tracker: Inventory Turnover Ratios Improve for Many RetailersConsumers Optimistic About the Economy But Inflation Concerns Persist: US Consumer Survey Insights 2023, Week 47Amazon Makes Gains During Big Spring Sale Event: US Consumer Survey InsightsUS CPG Sales Tracker: Health and Beauty Drives Online CPG Growth Up to Mid-Single-Digit Percentage