Insight Report 15 minutes PremiumAmazon Apparel: Who Is Selling What? An Exclusive Analysis of Nearly 1 Million Clothing Listings on Amazon Fashion Coresight Research March 15, 2018 Executive SummaryIn this report, we present an analysis of Amazon’s clothing offering based on aggregated data on almost 1 million women’s and men’s clothing products listed on the company’s Amazon Fashion US website. Our research found that Amazon Fashion offers 881,269 clothing products across 2,798 brands in womenswear and menswear. Amazon Fashion remains heavily reliant on third-party sellers. Just 13.7% of clothing products on the site are sold by Amazon itself (first-party sales), while 86.3% are listed by third-party sellers. Amazon appears to be focusing its first-party clothing inventory on higher-value categories. We found 834 Amazon private-label products on the site, equivalent to 0.1% of all clothing available on Amazon Fashion. The company’s private labels tend to be clustered in specific clothing categories, reflecting Amazon’s segmented approach. Nike is the most-listed brand on Amazon Fashion, with 16,764 products listed across womenswear and menswear.Lower-price brands such as Gildan and Hanes also rank very highly in terms of number of products listed. Activewear is prevalent on Amazon Fashion: the category represents almost 129,000 product listings across women’s and men’s clothing on the site. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Beauty Retailing—A Standout Discretionary Category in 2023: Highlights from the Market NavigatorShoptalk 2024 Wrap-Up: AI “Hype” and Back to Retail Basics—Loyalty, Physical Stores and MoreResearch Preview: Market Navigator—US Mass Merchandisers, Warehouse Clubs and Discount StoresDiving into the Diverse, Underserved Segments of the US Beauty Market