Insight Report 9 minutes PremiumChina Sees a Significant Sales Rebound during the 6.18 Midyear Shopping Festival Coresight Research June 23, 2020 What's Inside The 6.18 Shopping Festival represented a significant sales rebound in China following the coronavirus crisis. We explore the success of e-commerce platforms during this year’s event and the underlying consumer trends that drove sales. This report includes discussion of the following: Explosive growth across different e-commerce platforms—including JD.com and Alibaba’s Tmall JD.com’s top-performing product categories Livestreaming as a winning sales tool A focus on discounted prices over complex promotions The rise of C2M products Upgraded logistics for faster delivery services Click here to our previous report about how JD.com upgraded its services for this year’s festival. This report also includes a timeline of key events around JD.com’s 6.18 Shopping Festival, which was first launched in 2004. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak in China. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weinswig’s Weekly: Everything You Always Wanted To Know About Grocery (But Were Afraid To Ask)US Social Commerce Survey 2023: Video-Centric Platforms and Influencers Offer Opportunities for BrandsInsights Video: Market Navigator—US Apparel and Footwear RetailingIs the Future of Security Locked in Technology?: Insights Presented at NRF Protect 2023