Insight Report 10 minutes PremiumInsights from China: Douyin vs. Kuaishou—Using Short-Video Platforms To Target Consumers Coresight Research June 9, 2020 What's InsideDouyin and Kuaishou are two major short-video platforms in China, and both have been expanding to incorporate e-commerce functionality. We discuss how brands and retailers can leverage these platforms as part of their digital marketing strategies. In doing so, we explore the following topics: The user profiles of Douyin vs. Kuaishou—considering total active users, as well as city and age demographics The content distribution models of each platform E-commerce capabilities and recent developments, including in livestreaming and strategic partnerships Examples of successful marketing campaigns on Douyin and Kuaishou—including Dior and Midea, respectively Advertising options on each short-video platform that brands can use to gain impressions and drive engagement Implications for brands and retailers Click here to read the previous report in the Insights from China series, which explored how brands can create effective marketing campaigns using China’s largest micro-blogging platform, Weibo. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2023, Week 21: UK Closures Up 59%TrailblazerDX 2023: Keynote Address—Salesforce Jumps on the Generative AI Bandwagon with Einstein GPTUS Consumer Tracker: Declines in Avoidance and Shopping ProliferateUS Department Stores—Retail 2024 Sector Outlook: Soft Sales Growth; Opportunities in Different Store Formats and Alternative Models