Insight ReportBeauty Insights: The Future of Home Hair Color as Salons Reopen Coresight Research May 28, 2020 Reasons to ReadSalons are reopening across the US as coronavirus lockdowns are lifted. We assess the impacts of the Covid-19 lockdown and recovery on the home hair color product category and explore the possible future reality of the hair color sector over the next year. We discuss the influence of the following key consumer trends: Beauty services are a priority for US consumers post lockdown, according to a Coresight Research proprietary survey Home hair color product usage surged during lockdowns—with beauty brands reinventing content to engage with consumers online This report presents examples of digital content strategies by Madison Reed and L’Oréal—including virtual try-ons, tutorials and livestreaming. This report is part of our Beauty Insights series, which explores prominent or emerging themes and trends in the global beauty market. Click here to read about the lessons that can be learned from the livestreaming trend in China. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner—Location, Location, Location: US Regional Shopping Trends with Aditya KaushikTariffs Prompt Pull-Forward Purchases: What Are Consumers Buying Early?—Data GraphicNextGen 2025: Retail, Real Estate & the New Consumer—AgendaEarnings Insights 4Q24, Week 5: Most Companies Report Strong Growth Results This Week
