Insight Report 7 minutes PremiumThe Rise of Pinduoduo: Rapid Growth Leveraging Social E-Commerce Coresight Research August 6, 2018 Executive Summary Pinduoduo, roughly translated as “buy more together,” is the fastest-growing app for social e-commerce in China. It enables users to receive steep discounts of as much as 90% off on certain products if they invite enough friends to buy together. This feature has made it popular amongst budget shoppers in lower-tier cities in China, and the app is scaling up rapidly. In less than three years, Pinduoduo has grown to take 5.2% share of the e-commerce market in China (latest as of April 2018), according to eMarketer. Pinduoduo’s business model is attractive to consumers in lower-tier cities who are price-sensitive and looking for a bargain. We view the expected growth in spending through to 2030 in lower-tier cities, where Pinduoduo is popular, as a major growth driver for the company This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: The 4-5-4 US Retail Calendar, 2024–25Market Outlook: UK Grocery—Inflation Drives Value Growth Amidst Volume DeclineUS Consumer Tracker Extra: Which Consumers Are Trading Down To Combat Inflation?March 2024 Leading Indicators of US Retail Sales: Growth To Remain in Mid-Single-Digit Range Amid Rising Consumer Sentiment